Summary of the case examples
Social Objects project explores new forms of internet-mediated communication around design objects. Between October and July 2007 we explored three main themes:
- micromarketing
- mobile tourism
- design-centered social networks
In collaboration with young designers, museums, and a school, we built seven practical examples that each relates to a theme. All examples work on the free thinglink.org platform.
1) Design Mobile – Bookmarking real-life objects with Nokia 6131 reader phone
Design Mobile consists of seven bookmarkable Finnish design objects. Each object is tagged with two NFC icons linked with two bookmarking functions: “I like” and “I want”. Touch, for instance, the ‘I like’ icon on Darknezzz sleeping mask, and the sleeping mask is automatically added to your personal collector’s portfolio on Thinglink.
Read more.
We thank: Top Tunniste Oy, SECCO, and ByroLights
2) Expanding museum exhibitions into virtual space: The Craft Museum of Finland
How to present the full story of a historically meaningful artifact in a limited exhibition space? The Craft Museum of Finland uploaded their Poron jäljillä exhibition on Thinglink, where each object got its own web page. This makes it possible for the Craft Museum to present rich descriptions of the exhibited objects, which museum visitors can access during or after the exhibition on the Internet. Visitors can also comment and bookmark objects.
3) Social networking with school portfolios: Jyväskylä Craft School
Kids love to use Internet during classes but are rarely allowed to. How can a social networking service serve as a tool in teaching? Pupils of the Jyväskylä Craft School published their school portfolios in the Thinglink database. Pupils aged between 8 and 16 tried out social networking by adding their school friends as contacts and commenting each other’s work.
4) Trendsetter portfolio
Some people just seem to have better taste than others. Those who do, are often followed by other people, and their personal choices become recommendations. We asked Liisa Jokinen, a design journalist and the co-founder of HelLooks, to build a trendsetter portfolio on Thinglink by choosing a collection of objects that she would want for herself. You can subscribe to Liisa’s portfolio on http://thinglink.org/user/liisa.
5) Micro marketing with SMS
Art, design and craft is typically available in limited editions, and true design fans want to be among the first at the treasury. Huippu Design Management created a Thinglink portfolio for Naoto Niidome to announce his latest creations. We connected Naotos portfolio with his Jaiku account. Jaiku allows Naoto’s fans to receive SMS updates of any new item added to Thinglink.
6) Aggregating virtual exhibitions with user-generated tags: Mekko exhibition
Daringly graphic Marimekko and Vuokko dresses are classic fashion icons in the history of Finnish fashion design. In praise of these beautiful classics we organized ‘mekko exhibition’ out of DIY fashion shoots and nostalgic photos from family albums. The exhibition is aggregated with a tag ‘mekko exhibition’ on Thinglink. This way anybody can build their own exhibition.
7) Adding sounds to design objects
We think sounds make an essential part of a cultural object. Sounds can differentiate objects. Sounds invite play. We made it possible to add sound files to objects on Thinglink. Go and check it out!
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