Putting money in cultural activities within an urban area is an investment that pays back. At least that is what the directors of ING Real Estate in Amsterdam believe. ING, Premsela Dutch Design Foundation and the Amsterdam City Council have started an amazing project, which aims at building a 5000 m2 space for design, fashion and creation in the city of Amsterdam. Joanna van der Zandenfrom, the manager and main architect of Platform 21, has admirably fresh ideas about what design is and how it should be exhibited. A quote from their webpage:
"The domain of creation is - at least to us - not something professionals have a monopoly on. We are interested in creative developments in fashion and design, including amateur initiatives. Platform 21 functions as an international meeting point, real and virtual, where seemingly disparate groups can inspire and strengthen each other: a network for people curious to explore our new century.We are starting in a temporary home: a beautiful round chapel in the Zuidas district of southern Amsterdam. During this initial period, we look forward to experimenting with different ways of exhibiting design and fashion, showing the process of creation, and allowing interested designers and companies to share and test their latest projects."
I think I have to move to Amsterdam.
You and Jyri are more than welcome!
Posted by: Dr. M | March 02, 2006 at 04:43 PM
Thank you, Dr. M! :-D
Posted by: Ulla-Maaria | March 02, 2006 at 04:48 PM
their website sucks, community tools basic. wait and see.......if this turns into anything worthwhile
Posted by: james | March 17, 2006 at 05:27 PM